Unsold Car: The Ultimate Guide For Buyers? Top Full Guide 2023

This article unclogs your curiosities about the unsold car that retailers never want their customers to know. Read now to get the greatest benefits.


The car market welcomes the launch of dozens, even hundreds of models, with huge production volumes each year. It is inevitable that inventory, especially with lesser-known brands, may pile up like sardines in a dump that never comes into the public’s eye. 

So what happens to unsold cars? Scroll down to learn behind-the-scenes stories. 

What Is An Unsold Car? 

Simply put, unsold cars are models that are not favored by consumers and are left in stock. Many factors influence buyer indifference, such as manufacturer defects or poor demand response. 

For instance, customers find distant colors unfashionable, or luxury cars lack navigation. Sometimes it is simply that manufacturers have misjudged consumption and overproduction. 

A case in point are 2 models Honda City & Honda Civic, which have suffered from a massive drop in sales by 68% in July, 2019, compared to the same period in 2018. Due to the wrong prediction and market research, all of these remaining inventories, of course, became unsold cars.

Cars that do not get the market’s favor stay in the dumps for a long time

A common philosophy in the market has set an ideal time for a sold-out to be 60 days for a model; otherwise, it could be a potential loss. As a result, dealers often rack their brains to speed up inventory turnover under pressure. 

Soon, those unprofitable cars take a lot of footprint in the showroom, leaving little to no space to display other best-sellers. Worse, it increases the financial burden because intermediaries buy cars on account. No cars sold equals a negative cash flow, meaning no money to make up the interest and the debt. One thing is for sure: time is money.

However, it is not the only problem of the sellers but also the manufacturers. A stagnation in consumption reduces the order demand, slowing the production cycle. As a result, brands sometimes partner with retailers to kick out these obstacles.

What Do Retailers Deal With Their Unsold Cars?

The longer a vehicle sits on the lot, the greater the motivation for mediators to sell it out. Based on a wealth of experience, these agents have built a strict timeline for liquidation that includes: cash incentives, space free-up, solitary service, auctions, and donations.


The first thing agents do to realize their efforts is employee pricing. The policy often offers deals below the list price to agents’ staff. Some sellers take 20% off the factory price or a 0% purchase interest rate to clear inventory.

Of course, some programs are extended to customers as well. However, the common terms are cash-back worth up to $1,000. Unsold cars prices decrease until someone picks up the vehicle or the retailer switches to the measures below when reaching the specified milestone.

Move To Another Market

Low demand is not always the case in all markets. Hence, dealers may seek out some other potential segments and put slow-selling cars into service with local customers. 

Indeed, aesthetics and functionality evolve by region more than you might think. For instance, four-wheel drive vehicles lost their appeal in the Southeast but became the bait in the Upper Midwest.

While implementing the liquidation plan mentioned above, dealers also make room in their stores for new models by moving inventory into the storage space. If you work in the auto market, large dumps with long lines of unsold cars are no longer a secret.

Retailers do all sorts of tricks to get rid of inventory

Dedicate To Side Service

Once the go-betweens accept the failed offer, they try to regain their capital by making the most out of the cars. Lease services, also known as “loan vehicles,” come out on top.

Simply put, dealers allow their employees or customers to drive these vehicles for certain purposes and requirements. Users must take care of their borrowed items to keep them in good condition. In this way, inventory has turned into used ones. Agents then apply an attractive discount and serve low-budget buyers.


Unsold cars auction is conducted consecutively after the listed stages. Only registered dealers can implement this method, but they must be

prepared for a loss. In return, they clean up the space and save on delivery costs.

Based on the quantity and value of the goods, sellers choose between an open or closed auction. Note that private sessions often make sense with some popular brands. The potential customer base includes individuals, car rental companies, and used car dealers.


Auctions usually address most of the “fears,” and what is left will reach the final destination – donations. Agents give them back to nonprofits to ease tax pressures.

Unsold Cars: Pros & Cons From Customer’s Point Of View 

Suppose you have an urgent demand for a vehicle, unsold cars worth your consideration due to their availability. It does not take time to wait for orders, shipping, and other formalities. Meanwhile, retailers will do whatever it takes to serve your purchase immediately.

Another plus is the great deals that save your budget. Most retailers offer discounts for the old ones whenever a new model or upgraded version comes out. The benefits become even greater when you target models that have stayed in storage for a while. If you get the timing right, do not hesitate to bargain with the seller for a good price.

On the downside, inventory cannot keep up with modern updates. The absence of the latest technology or machinery causes its performance to drop compared to the latest launches. 

Additionally, you may be caught in the merchant’s trade trap. A dealer sometimes inflates prices to the same level as your favorites and hypes up the features to trick unsuspecting customers.

Unsold car is a bargain if it suits your needs

How To Get Unsold Cars For Cheap? 4 Things To Do Before Buying

Make Time For Research

You should know everything about your dream car before going to the shops. Both the market price and your financial situation determine all subsequent actions. Good preparation keeps you alert to the salesman’s flattery and tricks.

Seize The Good Times

The mid or late months of the year expand your options as inventory piles up in the dumps. Redundancy gives you a good starting point to make the deal. Visiting the dealer on weekdays is ideal when you have more time for test driving and bidding.

Know The Contract

Don’t rush to put your signature on the contract until you know all the terms. It would help if you referred to the pages little by little to understand costs, warranties, or benefits. This protects your legitimate interests in the event of unforeseen circumstances.

Double Check Before Leaving The Lot

Last but not least, check the engine and other parts before leaving. If possible, come with a mechanic to ensure the best conditions.


Our article has revealed all you should know about the unsold car 2023. Now it’s time for your duty to weigh the pros and cons of this deal based on your usage needs and budget. Do not forget to take advantage of our shopping tips to avoid the traps and get the best price. 

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